Shopping Blog – More Than Just Discounts And Sales
At the last count, there were around 50 million blogs on the internet. Of these, a substantial percentage was dedicated to shopping. Even online journals not directly related to retail had some aspects in common with shopping blogs, such as tips on where to find the best priced pencils (or books, CDs, software, or whatever else the online journal focused on). They were affiliated to online stores selling particular products and they had cross-linking agreements with the more “out and out” shopping website. What exactly were visitors to the average shopping blog looking for? Most came in via external links from other websites. Others were directed there by Google when searching for specific information. Less than 50% came there looking for information on discounts and sales. The online shopper is more sophisticated today. He knows that finding discounts on products online is not the difficult part – the point is to find the right PRODUCT first, rather than start the quest from bargain prices. Think about it. How many times have you bought cheap items online, only to realize later that maybe it was not a sound investment? People who routinely surf eBay and Amazon or a shopping blog looking for discounts have a habit of impulse buying – they tend to buy something that might not suit their requirements because of its attractive price tag. Often, the item looks good in photos, but the real thing is rarely that striking. A good shopping blog is not just about price. Sometimes, some very low quality items carry attractive price tags.